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FOUNDERS STORY

House of Grey Wolfe

A multi-passionate who defies definition

Sarah Jones-ST-john
founder & ceo

And so, she let go and let the land guide her, the light shape her decisions, and the stillness teach her patience. She learned that design was not just about form, but about flow. That a home was not just about shelter, but about sensation. Stillness was not empty—it was alive with possibility. In that surrender, creativity, once rigid, became effortless. Spaces, once static, became fluid. She saw how a home, when designed with reverence, could hold a soul as gently as the body itself. This realisation became the foundation for House of Grey Wolfe—a brand that does not just design spaces but listens to them, and does not dictate energy but works in harmony with it.

Sarah also realised that home is not just a place we return to but something we carry with us always. Our bodies are our first home, the space we connect to before all others. She has travelled the world, drawn to the stories held within cultures, architecture, and history—learning how space, fabric, and ritual shape human experience.

She learned that just as a home cradles us, so do the garments we wear. Fabric is more than material; it is a vessel for energy, memory, and movement. The things we wrap ourselves in are protection and expressions of self, woven with intention, carrying the resonance of journeys we take. The way we move, the places we seek, the textures we choose to surround ourselves with all become part of the home we build within.

Just as a home is more than walls, the pieces Sarah creates are more than objects. Each design carries the same energy as the spaces it inhabits. She crafts with purpose, allowing energy to move through material, shaping artefacts of presence that are not just seen, but felt. Sarah weaves each piece with a story of energetic truth, reflecting the spaces that inspire it and infusing them with a quiet dialogue between form and feeling, matter and memory.

Before founding House of Grey Wolfe, Sarah had already created an earth-shaking movement in human flourishing through The 44 Group—a collective of brands dedicated to holistic wellbeing, self-discovery, and conscious design—but House of Grey Wolfe is more personal.

It is a love letter to the past four years. To the moments of stillness that revealed everything. To the architects, artists, and visionaries who awakened new creative life within her. To the belief that true luxury is not in what we own, but in how a space makes us feel. Most importantly, to the belief that we are all architects of our own lives and the spaces we build heal us, hold us, and become part of the very breath we breathe.

House of Grey Wolfe

A love note from Sarah

"I always knew I wanted to create something bigger than myself; to truly empower. As clear as the intention was in my mind, the path hasn’t always been so. But I always knew and believed that if I kept my heart open and stayed connected within my Spirit, I would discover how to get there. I would learn and finally know how to contribute towards humankind. Forever driven to leave humanity better than I found it, I’m here to make my mark—and to know that is a remarkable feeling of true freedom."

House of Grey Wolfe

A new era of luxury living

True luxury transcends the tangible and embraces the unseen. It is felt everywhere—not just in the objects that surround us, but in the energy they hold, the atmosphere they create, and the emotions they awaken.

House of Grey Wolfe exists at the convergence of intentional design and the quiet, sacred wisdom of space. We believe a home is more than a place to rest at the end of a long day—it is a living presence, our third skin. It absorbs, reflects, and remembers. It lingers in the hush of morning light, in the peacefulness of the spaces that hold you, and in the deep stillness of solitude. It breathes life into our being, shaping how we think, feel, and move through the world.

But home is not just the walls that surround us, it is also the body we inhabit. We do not exist within spaces; we carry them everywhere we go. Think of the fabrics we wrap ourselves in, the rituals we create, and how we travel this world to taste the richness of unfamiliar cultures. All of these things shape us just as we shape them.

We design each item with the same reverence as sanctuary, creating sensory experiences that feel like a second skin.We believe a space is never empty. It holds, resonates, and shares stories—of its divine corners, of those who dwell within. By practising Emotional Architecture, we design with the understanding that a home is not just a place to live, but a canvas for energy, memory, and human experience.

A well designed space does not impose; it invites. it cradles solitude, absorbs laughter, and welcomes both movement and pause. In a world that glorifies fast, forward motion, a home, your body, should be the place that slows you down.

We invite you to embrace your space, your story, and the energy that shapes you.

We invite you to come home to yourself

Shipping  

We offer free delivery on all orders of £50 or above

Online Support 

If you have any questions, please visit our contact us page or email us at info@houseofgreywolfe.co.uk

30 Day returns 

You may return any item(s) ordered within thirty (30) days of the delivery date  

Tailoring  

We offer tailoring for most of our clothing items. To learn more, send your enquiry to our Client Service team at info@houseofgreywolfe.co.uk, and we’ll be in touch with more information